Paired London

Art Direction
Project Type
Art Direction
Client
Carousel & AVA
Year
2024

The visual identity for Paired @ Tate Modern - an event series that seamlessly fuses music and food into a singular, immersive experience. Inspired by mid-century modern art, housed within the Tate Modern, each poster in the series plays with visual wit, creatively capturing the interplay of sound and flavour that defines the night.

Bold shapes, dynamic compositions, and a playful aesthetic bring the concept to life, reflecting the energy of these unique evenings. Hosted at the Tate Modern’s Corner Bar, Paired has featured an impressive lineup, including Midland, Yusu, Call Super, Yung Singh, and Gilles Peterson. This ongoing series visually distills the spontaneity, artistry, and vibrancy at the heart of each event.

Iterative Design Process
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